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Marketing & Communications Lead

Location : Baltimore, MD
Job Type : Contract
Hours : Full Time
Required Years of Experience : 5+
Required Education : bachelor's
Travel : No
Relocation : No

Job Description :

MARKETING & COMMUNICATIONS LEAD


 


HOT JOB! In Baltimore for a talented Marketing & Communications Lead to work with a financial services organization in creating marketing and communications content.


 


The Customer Communications Marketing Lead will be responsible for developing communications and messaging that drive customers to engage with products/services and help to service their loan. The role will partner across the entire enterprise including Marketing, Collections, Operations, Risk, Legal and Compliance to create cohesive, consistent and on-brand communications and deliver a superior customer experience.


Essential Duties and Responsibilities: (other duties may be assigned)


 


·      The Marketing & Communications Lead will partner with key stakeholders across the business – marketing, operations, legal/compliance, servicing and collections to define communication objectives and develop/execute communications and ensure a consistent customer experience across all channels – branch, digital, print


·      Work with internal and external creative teams to manage the creation, editing, approval, and delivery of customer communications


·      Build and maintain solid partnerships with internal clients to better develop, coordinate, direct and facilitate strategic customer communications designed to meet business goals.


·      Execute communications plans with a detailed understanding of project’s objectives, value, priorities, customer needs and customer experience


·      Design communication strategies to adequately target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.


·      Identify and present opportunities for consistency in messaging and customer experience across channels


·      Recommend new approaches for customer communication, including new messaging, new tactics, or strategic changes to delivery methods


·      Put customers first and actively work to improve the overall customer communication experience


·      Maintain current knowledge of effective methods for communicating with a customer audience


·      Build and maintain current knowledge of products and services


·      Maintain in-depth knowledge of operational processes to understand customer experience, and systems that influence customer touchpoints


·      Ensure quality, accuracy, and completeness of communications produced by the team


·      Develop, monitor and measure communication program KPIs to ensure goals are being met


 


Required Qualifications :

 


Required Knowledge and Skills


·      Well organized, able to execute project planning responsibilities with a detailed understanding of company vision, strategic objectives, and priorities


·      Demonstrated success in developing and executing compelling communications programs


·      A customer-obsessed mindset


·      Outstanding verbal and written communication skills


·      Experienced with Microsoft Office products


·      Minimum of 5 years’ experience in customer marketing and communications.


·      Experience in financial services is preferred.


 


Education/Certification/License:


·      BA or BS in a related field, or equivalent work experience


·      5+ years’ experience in marketing and communications


·      5+ years’ experience managing teams


 


Skills :
communications Marketing
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